Why Is It Important to Improve Page Speed? How quickly a page loads affects user experience, which can make or break the effectiveness of your site. Faster page speed allows for a better user experience and can increase page views…
Common SEO Mistakes to Avoid Search Engine Optimisation (SEO), as we know, is a long and tricky road and so it is important to have the right team and strategy put into place to avoid any common mistakes. If SEO…
Remarketing – what is it? To put simply, remarketing is a way to connect with those who have previously interacted with your website or mobile app. Remarketing allows you to strategically position your ads in front of these audiences as…
How Pay-Per-Click Can Boost Your Digital Marketing Efforts Digital marketing is made up of a wide range of channels, including your website, social media, email marketing, SMS, paid advertising and more. Each of these tools have their own wonderful benefits,…
The Importance of Copywriting in Digital Marketing For digital marketing to be effective, your online presence should provide both information and entertainment through engaging content which attracts the right audience. This is where copywriting comes into play! Copywriting is often…
What Is Google My Business? Google My Business (GMB) ensures that the most accurate information about your business is displayed when people search on Google. Through GMB you can add your business’ location, hours, images, manage reviews and so much…
The Ultimate Guide to Lead Tracking Are you aware of which online marketing strategies are bringing the most traffic to your website? Can you tell which posts are generating leads, and which failed? Peter Drucker once said, “If you can’t…
Be where people can find you – on the first page of Google Did you know that there are more than 3.5 billion Google searches daily? If you are looking to increase the traffic to your website, Google is the…
Googles 2021 Algorithm Update: What you need to know! It is no secret that the Website user experience (UX) ultimately dictates whether a Website sinks or swims. Google plans to update its algorithm this year to reflect this, and include…
Tips to liven up your Instagram Page With the growing popularity of Instagram, it has become the ideal place to promote your goods or services. People look to Instagram to engage in eye catching images and videos, therefore it is…