How to Effectively Use Google Analytics to Improve Your Website’s Performance Google Analytics is an essential tool for any website owner who wants to gain insights into their website’s performance. With Google Analytics, you can track your website’s traffic, user…
AI-generated content: What you need to know! Everyone is talking about Artificial Intelligence (AI) these days, as people use tools like ChatGPT to produce words and Stable Diffusion to generate art. We have reached the point where AI has evolved…
The future of SEO: Predictions and Trends There is no denying that Search Engine Optimisation (SEO) is ever-changing. What worked last year may not work this year, and what works today might not work tomorrow either. This makes it difficult…
Power up your social media strategy in 2023 Now that we are well and truly in 2023, there is no better time than now to upgrade your social media strategy. Gaining your audience’s trust is essential, and this is what…
What is Semantic Search? How does it affect SEO? Search Engine Optimisation (SEO) has changed a lot over the years, for example, in 2010 SEO was more about getting as many backlinks as you could and include as many keywords…
Google Ads vs. Facebook Ads: Which Is Better For Your Business? When it comes to paid media, Google Ads and Facebook Ads are the biggest players in the market – but they are very different in terms of use. If…
What are the benefits of Google display ads? In today’s competitive business landscape, digital advertising has evolved to become far more than just an accessory to larger print campaigns, like in the early days of online marketing. Due to their…
What is a Robots.txt file? And why is it important for SEO? Robots.txt is a text file with instructions for search engine robots that tells them which pages they should and shouldn’t crawl. According to Google Search Central “A robots.txt…
What is technical SEO, and why is it important? Search engine optimisation (SEO) involves much more than just keyword research and content creation. SEO also requires backend tasks not visible to the end user. This is referred to as ‘technical…
How to connect with your customers through social media Social media is an important extension of your brand, and one of the best places to share your brand’s identity and grow your community. Although some may not see social media…